Know your Target Market - 5 Tips for Marketers

Know your Target Market - 5 Tips for Marketers
Online marketing must have clear strategic objectives. If you don't know who you are talking to and why there is not much point, so cut out the BS and analyse your market, this will save you both time and money in the long run. Our most frequent complaint from new clients is that they are not getting what they need from their online presence. 

Let's start by asking the right questions:

Here are 5 tips to understand if you are on the right track with your target marketing:

  1. Live, breathe and imitate your potential client; know what they like, what the eat and where they go on holiday. Social media allows us to understand our target markets intimately. Facebook knows more about you than you!
  2. Ask your existing clients questions. How did you hear about us? Sounds simple but it's key to understanding where your leads come from.
  3. Look at what your direct competitors are doing, who do they speak to and how. Analyse their websites and social media platforms.
  4. Make a choice about which social platforms you are going to use and why. Don't spread yourself thin, put more energy into where your target market is.
  5. Be creative, know what your competitors are doing and then outshine them all. Online marketing levels the playing fields, be brave, become the leaders in your profession.

Online marketing is our game and we specialise in training marketing departments to understand the complex digital arena. Join our newsletter, follow our pages and click here for more information on how we can help you cut out the BS!

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