If you are more worried about likes and not the engagement on your page you should read the below points which will transform the way you look at social mediaby Lisa Viola
Social Media Tips for Marketers
Engagement vs. Likes
Its not about the number of likes, its about quality of your target market that likes your page... Comprende? Many pages have bought likes but very little engagement with their followers. This takes time and energy but it allows you to build relationships with your audience without selling. Create a captive audience that you can engage with!
GIVE, GIVE, GIVE!
If you sell too much or preach too much you will loose followers. Give and you will receive, a very appropriate saying. Give 80% and ask 20%. Boosting & Target Audience If you have boosted your posts to the right target market your likes/followers will come from the people who matter. This is what matters most!
The content you write is the KEY HERE! If your articles, campaigns and pictures hit home with your target audience then you will be engaging rather than selling. Write and share content that is NOT always related to your business but to your target audience. NB: Write and share content that is NOT always related to your business but to your target audience!
An effective landing page only has ONE SINGLE call to action (no other distracting links). Effective landing pages will convert your leads to enquiries in turn to sales or creating you a current database that builds your businesses credibility. Always drive traffic to convert leads to sales, meet the business objectives of your business.
Tracking & Monitoring
Traditional marketing drops and above the line advertising costs a fortune and don't always allow us to track the response by a click on a mouse. In this digital era we can see everything about our target market. How old they are, wether they are male or female, what time they are online…Fan Flippin Fantastic! Use these results to pave the way forward. You cannot control the time that someone may need your business but you can keep top of mind so when they do need you, you will reap the rewards. So be liked but engage and track what is happening. The secrets lie in the trends. Like our pages(ironic) for some engagement…follow us for more info and be enlightened.